Many people got accustomed to Facebook, the online application that serves a great tool for sharing thoughts and online communication with friends. At the same time there are not a lot of people that perceive Facebook as a place where it is easy to make a purchase. Will Facebook users obtain all necessary products without leaving the social network in the future?
Nowadays, there are some companies such as 8thBridge and Payvment that allow Facebook users to open an online store that will allow customers to get a product directly from Facebook, without clicking off to a third-party site. For example, 1-800-Flowers.com has its online store within the social network https://apps.facebook.com/flowers-store/?ref=48386889767.
This kind of stores has many benefits for retailers and their customers. A retailer has access to clients’ personal information and tries to offer consumer products that are liked and needed. For example, a vender can make some recommendations to Facebook users knowing that their friends have birthdays. It can offer some some products that could fit well with the recent purchases made by the customers. Besides that, a user of a social network can take a look at their friends’ reviews of certain products, get a piece of advice and recommendations from their friends without leaving an online store. This can help buyers to make better choices and save their time. It also can contribute to the increase of retailers’ income.
In the future, Facebook will obtain many new features that will make the purchasing process easy and fast. This will give an impulse to the involvement of a lot new participants into social network commerce. Various companies will open their stores on Facebook in order to not be left behind. This trend will spread across the world and different nations will be dragged into the commerce that.
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