Do you remember the time when you were collecting newspapers and cutting out the coupons? This was not long ago, and even nowadays, some people use discount codes from catalogs and magazines, while most customers prefer to find necessary coupons or promo codes and print them or apply a discount online.
Will people have to spend time looking for coupons in the future? Probably not. After getting a permission, coupons will be delivered directly to cell phones when their owners will be close to retail stores (from 4 to 250 feet). Usually, these digital coupons will be sent to a person at the moment he/she is making purchases or is walking near a store. As promotion codes can be used immediately, many customers will not be able to resist the temptation to save money. Around twenty percent of users that will receive promotion codes will make a purchase. Thus, the mobile channel of coupon delivery is an ideal technology that will help reach future customers since it provides a high level of “hyper-local” targeting and is very convenient in use.
Both buyers and sellers will benefit from these innovations of m-commerce: buyers will save money; sellers will have a chance to attract more customers. Retailers can collect data about the acceptance and rejection of their promotions and will be able to adjust their advertising accordingly. Sales will increase, and, as result, companies’ income will grow. Thus, mutual advantages of digital coupons can contribute to the integration of this trend in advertising, and it is very likely that the next two years will be “Years of Proximity-Based Marketing”.
3 comments:
I always wanted to use coupons, but collecting newspapers and cutting out coupons was a pain. The times I did collect newspapers and cut out coupons, I never used them or they had expired. I look forward to digital coupons, I feel that it will make it simpler for me to use coupons.
Paper coupons are still pretty popular, but I noticed companies are doing new things such as email coupons and applications on your phone where you can get coupons and the store scans them directly from your phone! Also they have what is called a 2-D barcode and you can use your phone to scan them and they reveal a code or a coupon which can be used. This is a great idea to save and it would be nice to see like a machine that you can scan with your phone before entering a store in order to get coupons.
There's a show on TLC called extreme couponing and they show people who do this for a living. One lady gets e-cupons for her grocery store. She can get 2 per computer, so she used all 5 pc's so she could get 10 coupons for her items. I think e-couponing is so much easier because you don't have to carry them around. You could just have them on the phone and have them scanned. Now that's a good idea!
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