Marketing

Attitudes of firms towards their products, consumers and end-users have changed drastically through history. If 60 years ago companies focused only on the process of production and all products could be sold easily without any marketing, these days in order to be sold products have to satisfy customers’ tastes. Thus, today marketing specialists are needed in almost every company. They identify customers, satisfy their needs, make them regular clients, and help to develop new products in accordance with people’s preferences.

With the evolution of technology and e-commerce expansion, many new ways of marketing have come into service. One of the most important ways to attract buyers is to make an informative and easy to use website that gives customers an opportunity to find the necessary information about the products being sold, companies’ polices and contact data. At the same time, many firms do not rely only on the placement of the ads only on their own websites. The most widespread form of the Internet advertising is banner ads. They are represented by small messages that are placed in high-visible areas of the websites that are visited frequently. The other type of online marketing is pop-up ads. They are marketing messages that pop up in separate widows. Many people perceive pop-up ads as an ineffective way of marketing that irritates customers instead of attracting them and making them purchase certain goods and services. Yet another type of advertising which is gaining its popularity is preroll video ads. These are marketing messages that are played before the beginning of a desired video.

These varieties of advertising techniques are newly emerged art forms since they are the result of the expression of creative ideas that deliver specific meaning to its viewers, and influence them emotionally. Ads often impact human perception and very often make individuals buy the products that they do not need.

Thus, marketing has become an integral part of every company. It is evolving under the influence of technology. Marketing professionals are constantly looking for new ways to attract customers and to make them purchase goods and services.